Why You Should Include Direct Mail in Your Pre-Black Friday Strategy

By HHL Advertising

As we approach the busiest shopping season of the year, We strongly encourage you to include direct mail in your Pre-Black Friday marketing strategy. Here’s why:

1. A Proven Success Story

Pre-Black Friday direct mail campaigns have consistently been one of the most successful tactics for many retailers. One reason for this success is simple: customers expect Black Friday to feature the year’s biggest deals. It catches their attention when you present them with a “Better Than Black Friday” offer in a preview mailer. The phrase resonates strongly with shoppers, creating urgency and excitement for early access to incredible deals.

You stand out in a cluttered digital world by delivering this message straight to their mailbox. Shoppers are conditioned to expect email and social media ads, but direct mail feels personal and immediate—especially when it promises something even better than Black Friday.

2. The Calendar Works in Your Favor This Year

 This year, the November shopping calendar is unique and presents a golden opportunity. Black Friday falls a week later than last year, creating a two-week gap between Veterans Day sales and Black Friday weekend. For many retailers, Black Friday deals will start around November 13th, but with such a long sales period, the urgency may be lost as consumers realize they can take their time shopping.

Here’s where direct mail comes in. Turning that first week into a preferred customer event with an offer that’s better than Black Friday will create a sense of urgency that can jumpstart sales for the month. This approach can help you fill the gap between Veterans Day and the official Black Friday weekend, ensuring you don’t lose momentum and build a strong November sales month.

Why Direct Mail?

• Tangible Impact: Direct mail offers a physical connection to your brand that digital ads can’t match.

• Targeted Reach: Direct mail can be tailored to your most loyal customers, inviting them to shop early and take advantage of exclusive deals.

• Elevated Perception: Customers perceive direct mail offers as more exclusive and meaningful, which makes a “Better Than Black Friday” promotion even more enticing.

Maximize Your November Sales

Starting early with a preferred customer event will make a huge difference in your November sales performance. Consumers will appreciate the exclusivity and urgency of getting deals that are even better than Black Friday before the rush begins. This strategy will help you build momentum heading into the holiday season and ensure your sales start strong.

At HHL Advertising, we’re here to help you execute a winning promotional strategy to help maximize retail sales. Contact us today to get started.